Self-service technologies (SSTS) and customer satisfaction in Banking industry

This paper aims to investigate the relationships between factors affecting self-service technologies (SSTs) in banking institutions with the customer satisfaction and later the impact of customer satisfaction of the SSTs usage. The 250 respondents from Kuching area participated in this survey. This...

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Bibliographic Details
Main Author: Sia, Chiew Lan.
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/14328/1/Chiew%20%28ft%29.pdf
http://ir.unimas.my/id/eprint/14328/
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