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What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffe café

Notwithstanding the rise of trendy coffe café, little is done to investigate revisit intention towards the café in the context of developing markets. In particular, there is a lack of study which provides theoretical and practical explanation to the perceptions and behaviours of infrequent customer...

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書誌詳細
主要な著者:	Ting, Hiram, Ramayah, T.
フォーマット:	E-Article
言語:	English
出版事項:	Springer 2016
主題:	HF Commerce
オンライン･アクセス:	http://ir.unimas.my/id/eprint/12095/1/Article%204.pdf http://ir.unimas.my/id/eprint/12095/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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