Consumers’ perception in possessing trendy mobile phones

• Main Authors: Mansor, Farida Pasha, Ali Amran, Ila Norsalida, Abu Bakar, Mohamad Azhari, Abd Hamid, Mohd Syakir, Mohd. Mahudin, Nor Diana
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2007
• Subjects: BF511 Affection. Feeling. Emotion; BF636 Applied psychology
• Online Access: http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf; http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf; http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf; http://irep.iium.edu.my/30108/

This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local...