Determinants of Circular Economy Behavioural Intentions Among Malaysian Youth : Investigating The Roles of Structural, Socio-Psychological, and Communication Factors in the Digital Marketplace
This study explores the influence of structural, socio-psychological, and communication factors on circular economy behavioural intentions among young adults in Malaysia. Employing a cross-sectional quantitative survey methodology, data were collected from 220 respondents aged 18-40. The findings re...
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Main Authors: | Siti Haslina, Hussin, Dayang Aizza Maisha, Abang Ahmad, Ammar Redza, Ahmad Rizal |
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Format: | Article |
Language: | English |
Published: |
UNIVERSITI KEBANGSAAN MALAYSIA
2024
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Online Access: | http://ir.unimas.my/id/eprint/46246/1/JURNAL%20KOMUNIKASI%20determinants%20of%20circular%20economy%20behaviourial%20intentions%20among%20Malaysian%20youth.pdf http://ir.unimas.my/id/eprint/46246/ https://ejournal.ukm.my/mjc/article/view/77156 https://doi.org/10.17576/JKMJC-2024-4003-11 |
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