Determinants of Circular Economy Behavioural Intentions Among Malaysian Youth : Investigating The Roles of Structural, Socio-Psychological, and Communication Factors in the Digital Marketplace

• Main Authors: Siti Haslina, Hussin, Dayang Aizza Maisha, Abang Ahmad, Ammar Redza, Ahmad Rizal
• Format: Article
• Language: English
• Published: UNIVERSITI KEBANGSAAN MALAYSIA 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/46246/1/JURNAL%20KOMUNIKASI%20determinants%20of%20circular%20economy%20behaviourial%20intentions%20among%20Malaysian%20youth.pdf; http://ir.unimas.my/id/eprint/46246/; https://ejournal.ukm.my/mjc/article/view/77156; https://doi.org/10.17576/JKMJC-2024-4003-11

This study explores the influence of structural, socio-psychological, and communication factors on circular economy behavioural intentions among young adults in Malaysia. Employing a cross-sectional quantitative survey methodology, data were collected from 220 respondents aged 18-40. The findings re...