Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370
In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16824/7/Crisis.pdf http://ir.unimas.my/id/eprint/16824/ https://www.researchgate.net/publication/313288913 |
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