CONCEPTUALISING CSR COMMUNICATION: EXPLORING THE MODERATING ROLE OF OPINION LEADERS ON ORGANISATIONCOMMUNITY DIALOGUE

• Main Authors: Ammar Redza, Ahmad Rizal, Dayang Aizza Maisha, Abang Ahmad, Humaira, Raslie
• Format: Proceeding
• Language: English
• Published: 2021
• Subjects: H Social Sciences (General); HE Transportation and Communications; HM Sociology
• Online Access: http://ir.unimas.my/id/eprint/36797/1/Ammar%20Redza%20AHMAD%20RIZAL.pdf; http://ir.unimas.my/id/eprint/36797/; http://www.conference.unimas.my/2021/icls2021/

Corporate organisations have been subjected to high criticisms due to the misuse of Corporate Social Responsibility (CSR) communication in building the trust of the local communities. Constructed on the different approaches of community engagement initiatives, the communities’ trust is central in en...