The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia

• Main Authors: Sarina, Ismail, Sany Sanuri, Mohd Mokhtar
• Other Authors: [e-mail]
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
• Subjects: Buying intention; Actual buying; Product safety; Perceived risk; Consumer behavior
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40681

Link to publisher's homepage at http://ijbt.unimap.edu.my