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The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia

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Bibliographic Details
Main Authors: Sarina, Ismail, Sany Sanuri, Mohd Mokhtar
Other Authors: isarina4@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
Subjects:
Buying intention
Actual buying
Product safety
Perceived risk
Consumer behavior
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40681
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spelling my.unimap-406812016-07-21T02:12:47Z The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia Sarina, Ismail Sany Sanuri, Mohd Mokhtar isarina4@gmail.com Buying intention Actual buying Product safety Perceived risk Consumer behavior Link to publisher's homepage at http://ijbt.unimap.edu.my This study examines the moderating effect of perceived benefit on the relationship between attitude and actual purchase. Mall intercept survey was used to collect data from six various states in Malaysia. A total of 473 respondents (about 82%) completed and returned the questionnaire. A seven point likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling (Ringle, Wende& Becker, 2015). The path coefficient results supported the direct influence of intention on actual buying. Similarly, the findings reveal that perceived risk does not moderate the relationship between product safety and buying intention. 2015-12-30T09:10:25Z 2015-12-30T09:10:25Z 2015-10 Article International Journal of Business and Technopreneurship, vol.5(3), 2015, pages 343-356 2231-7090 http://ijbt.unimap.edu.my http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40681 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Buying intention
Actual buying
Product safety
Perceived risk
Consumer behavior
spellingShingle Buying intention
Actual buying
Product safety
Perceived risk
Consumer behavior
Sarina, Ismail
Sany Sanuri, Mohd Mokhtar
The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 isarina4@gmail.com
author_facet isarina4@gmail.com
Sarina, Ismail
Sany Sanuri, Mohd Mokhtar
format Article
author Sarina, Ismail
Sany Sanuri, Mohd Mokhtar
author_sort Sarina, Ismail
title The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
title_short The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
title_full The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
title_fullStr The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
title_full_unstemmed The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
title_sort moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in malaysia
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2015
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40681
_version_ 1643799454809063424
score 13.149126

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