The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
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Format: | Article |
Language: | English |
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2015
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Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40681 |
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