Factors influencing young consumers buying intention through mobile apps

This study was about the factors that influence young consumers intention towards buying through mobile apps. Due to the integration of mobile phone in everyday life, mobile phone has become part of the living style. Riding along with the advancement of mobile phone is the development of mobile appl...

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Bibliographic Details
Main Author: Cliff Rayner Insok
Format: Thesis
Language:English
English
Published: 2016
Online Access:https://eprints.ums.edu.my/id/eprint/38779/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38779/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/38779/
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