Islamic bank customer satisfaction, trust, loyalty and word of mouth: the CREATOR model

• Main Authors: Sadia Mehfooz Khan, Muhammad Ali Syed Hussein, Chin, Hong Puah, Hanudin Amin, Muhammad Shujaat Mubarak
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Limited 2022
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/38376/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/38376/2/FULLTEXT.pdf; https://eprints.ums.edu.my/id/eprint/38376/

This study aims to investigate two primary objectives. First, this study examines the influence of modified service quality dimensions on Islamic bank customer satisfaction using a compliance, reliability, empathy, assurance, tangible, operational efficiency, responsiveness (CREATOR) model. Second,...