Using Eye Tracking Approach in Analyzing Social Network Site Area of Interest for Consumers’ Decision Making in Social Commerce
The growing popularity of social network site (SNS) in social commerce (s-commerce) has intensified interest in understanding consumers decision making based on the SNS seller generated content (SGC) and user generated content (UGC). This study examines consumers’ decision making while doing online...
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Main Authors: | Suaini Sura, Nona M. Nistah, Sungwon Lee, Daimler Benz Alebaba |
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Format: | Article |
Language: | English English |
Published: |
The Science and Information (SAI) Organization Limited
2021
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/32835/1/Using%20Eye%20Tracking%20Approach%20in%20Analyzing%20Social%20Network%20Site%20Area%20of%20Interest%20for%20Consumers%E2%80%99%20Decision%20Making%20in%20Social%20Commerce.pdf https://eprints.ums.edu.my/id/eprint/32835/2/Using%20Eye%20Tracking%20Approach%20in%20Analyzing%20Social%20Network%20Site%20Area%20of%20Interest%20for%20Consumers%E2%80%99%20Decision%20Making%20in%20Social%20Commerce1.pdf https://eprints.ums.edu.my/id/eprint/32835/ https://thesai.org/Downloads/Volume12No10/Paper_76-Using_Eye_Tracking_Approach_in_Analyzing_Social_Network.pdf |
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