The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users

• Main Author: Suaini Sura
• Format: Article
• Language: English; English
• Published: Journal of Organizational and End User Computing 2020
• Subjects: HF Commerce; QA Mathematics
• Online Access: https://eprints.ums.edu.my/id/eprint/27116/1/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce.pdf; https://eprints.ums.edu.my/id/eprint/27116/2/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce1.pdf; https://eprints.ums.edu.my/id/eprint/27116/

This study aimed to examine how information quality (IQ) attributes affect perceived usefulness and customer satisfaction of SNS-based commerce from the perspective of Malaysian SNS users. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce, only...