Using Eye Tracking Approach in Analyzing Social Network Site Area of Interest for Consumers’ Decision Making in Social Commerce

The growing popularity of social network site (SNS) in social commerce (s-commerce) has intensified interest in understanding consumers decision making based on the SNS seller generated content (SGC) and user generated content (UGC). This study examines consumers’ decision making while doing online...

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Bibliographic Details
Main Authors: Suaini Sura, Nona M. Nistah, Sungwon Lee, Daimler Benz Alebaba
Format: Article
Language:English
English
Published: The Science and Information (SAI) Organization Limited 2021
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/32835/1/Using%20Eye%20Tracking%20Approach%20in%20Analyzing%20Social%20Network%20Site%20Area%20of%20Interest%20for%20Consumers%E2%80%99%20Decision%20Making%20in%20Social%20Commerce.pdf
https://eprints.ums.edu.my/id/eprint/32835/2/Using%20Eye%20Tracking%20Approach%20in%20Analyzing%20Social%20Network%20Site%20Area%20of%20Interest%20for%20Consumers%E2%80%99%20Decision%20Making%20in%20Social%20Commerce1.pdf
https://eprints.ums.edu.my/id/eprint/32835/
https://thesai.org/Downloads/Volume12No10/Paper_76-Using_Eye_Tracking_Approach_in_Analyzing_Social_Network.pdf
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