Use of Mobile Advergame as Brand Communication Tool

The new and creative marketing strategies came into existence to attract consumers towards the brand by marketing agencies. One of these innovative marketing tools is mobile advergame which is observed as an attractive marketing tactic to enhance product awareness. The present study aims to identify...

保存先:

書誌詳細
第一著者:	Azaze@Azizi Abdul Adis
フォーマット:	論文
言語:	English English
出版事項:	Universiti Tun Hussein Onn Malaysia Publisher’s Office 2020
主題:	HB Economic theory. Demography
オンライン･アクセス:	https://eprints.ums.edu.my/id/eprint/26139/1/Use%20of%20Mobile%20Advergame%20as%20Brand%20Communication%20Tool.pdf https://eprints.ums.edu.my/id/eprint/26139/2/Use%20of%20Mobile%20Advergame%20as%20Brand%20Communication%20Tool1.pdf https://eprints.ums.edu.my/id/eprint/26139/ https://doi.org/10.30880/jstard.2020.02.02.004
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

類似資料

Application of AHP and DEMATEL Procedure on Brand Experience
著者:: Suddin Lada, 等
出版事項: (2020)

The impact of character presence and entertainment value on brand recall and brand attitude in advergame
著者:: Azaze @ Azizi Abdul Adis, 等
出版事項: (2015)

Advergame: Potential and Prospects for Advertising Strategy
著者:: Azaze Azizi Abdul Adis, 等
出版事項: (2016)

An application of the service brand verdict model in the evaluation of Japanese household and lifestyle product retail brands
著者:: Jasmine A. L. Yeap, 等
出版事項: (2019)

Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness
著者:: Brahim Chekima, 等
出版事項: (2020)

Brand Image Benefit And Satisfaction: Roles of Symbolic, Functional, Social, And Experiential Benefits
著者:: Suddin Lada
出版事項: (2018)

Key drivers of brand loyalty among Malaysian shoppers: evidence from a Japanese fashion retailer
著者:: Jasmine A.L. Yeap, 等
出版事項: (2018)

Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia
著者:: Nor Azim Ahmad Radzi, 等
出版事項: (2018)

Culture of brand origin (COBO): the impacts of language and linguistics on purchase intention of a brand
著者:: Amran Harun, 等
出版事項: (2016)

La Copa Leisure Centre / Muhammad Khairul Anwar ... [et.al]
著者:: Ibrahim, Muhammad Khairul Anwar, 等
出版事項: (2005)

A comparative study on the level of strategic thinking among ethnic entrepreneurs in Sabah
著者:: Ramraini Ali Hassan, 等
出版事項: (2016)

Islamic Financial Products/Services and the Intention to Use
著者:: Nelson Lajuni, 等
出版事項: (2020)

The Effect of Entrepreneurial Orientation and Organisational Culture on Firm Performance: The Mediating Role of Innovation
著者:: Waris Ali Khan, 等
出版事項: (2020)

What Drives Consumer’s Intention to use Online Property Websites: A Conceptual Model
著者:: Mui, Dyana Ling Chang, 等
出版事項: (2018)

Product and Brand as Determinant Factors in Customer Purchase Decision in Kota Kinabalu
著者:: Sidah Idris, 等
出版事項: (2018)

Faktor-Faktor yang Mempengaruhi Kecenderungan Pelajar dalam Menjalankan Perniagaan Atas Talian
著者:: Iklima Husna Abdul Rahim, 等
出版事項: (2020)

Kekuatan dan cabaran serta amalan pengurusan perniagaan di kalangan usahawan mikro
著者:: Amer Azlan Abdul Jamal, 等
出版事項: (2020)

5ive Charm Center / Norazian Subari ... [et.al]
著者:: Subari, Norazian, 等
出版事項: (2004)

Relationship Quality and E-Loyalty towards Online Travel Agency (OTA):Social Exchange Theory Perspective
著者:: Mohamad Rizal Abdul Hamid, 等
出版事項: (2020)

XBRL Adoption: An Examination on the Malaysian Business Reporting System (MBRS)
著者:: Azleen Ilias, 等
出版事項: (2020)

The Accounting Practices and Environmental Agenda in the Malaysia Airports
著者:: Noor Muafiza Masdar, 等
出版事項: (2020)

Gatekeepers Liability for Internet Intermediaries in Malaysia: Way Forward
著者:: Ida Shafinaz Mohamed Kamil, 等
出版事項: (2020)

Factors Influencing Environmental Management Accounting Practices in Malaysian Manufacturing Industry: Exploratory Findings
著者:: Janice Ong, 等
出版事項: (2018)

Decotex Sdn. Bhd / Normala Hassim, Fatima Haris, Norsuhana Othman... [et.al].
著者:: Othman, Norsuhana, 等
出版事項: (2006)

Advanced Digital / Ammar Asbi, Edwin Antas, Harizun Mohd Halid… [et.al].
著者:: Asbi, Ammar, 等
出版事項: (2003)

The influence of antecedent factors on corporate entrepreneurship and innovative performance relationship
著者:: Rosle Mohidin, 等
出版事項: (2012)

Kes perniagaan Sabah : kajian intensification of research in priority areas (lRPA)
著者:: Siti Maimon Hj. Kamso, 等
出版事項: (1997)

Important Determinants of Informal Entrepreneurs
著者:: Aamar Ilyas, 等
出版事項: (2020)

Individual, structural, and institutional factors are involved to boost the informal entrepreneurial activities. A literature review of developing nations
著者:: Aamar Ilyas, 等
出版事項: (2020)

Factors affecting the transition from university to work in selected Malaysian cities: is a public university degree a disadvantage?
著者:: Cheong, Jia Qi, 等
出版事項: (2020)

Primary Response and Concern of Sabah’s Geopark Potential Economic Effects: Preliminary Study
著者:: Rafiq Idris, 等
出版事項: (2020)

The study on the liquidity trap in China's money market
著者:: Caroline Geetha, 等
出版事項: (2020)

The Impact of Innovation and Personal Control on MicroEntrepreneurs’ Performance in Sabah
著者:: Deewasnari Muddat, 等
出版事項: (2020)

Analysis of wage distribution in Malaysia
著者:: Mahdir Bahar, 等
出版事項: (2020)

An Observation of Transferring Management Knowledge for Seaweed Cultivation Community in Semporna, Sabah
著者:: Roslinah Mahmud, 等
出版事項: (2020)

The Perception Of Top Management’s Commitment, Environmental Management Accounting And Corporate Sustainability Performance In Malaysian Manufacturing Sector
著者:: Yang Runlei, 等
出版事項: (2020)

Does Coworkers Support Matters? Employee Engagement Study in Malaysia Oil and Gas Offshore Operations
著者:: Ridwan Mokhtar, 等
出版事項: (2020)

Application of ARIMA Model in Financial Time Series in Stocks
著者:: Jiajia Cheng, 等
出版事項: (2020)

Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
著者:: Umair Kashif, 等
出版事項: (2020)

Are Banks and Stock Market Compete or Complement Relationship?: Empirical Evidence from the Philippines, Malaysia and Singapore
著者:: Shafwana Samsuddin, 等
出版事項: (2020)