Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
The present study aimed to identify the elements of the Theory of Planned Behaviour along with health consciousness and determine the role of knowledge as a moderating variable in Pakistan and Malaysia. Three hundred and forty-one observations from Pakistan and 280 observations from Malaysia were ac...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/26280/1/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia.pdf https://eprints.ums.edu.my/id/eprint/26280/2/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia1.pdf https://eprints.ums.edu.my/id/eprint/26280/ http://doi.org/10.1590/0103-8478cr20190842 |
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https://eprints.ums.edu.my/id/eprint/26280/1/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia.pdfhttps://eprints.ums.edu.my/id/eprint/26280/2/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia1.pdf
https://eprints.ums.edu.my/id/eprint/26280/
http://doi.org/10.1590/0103-8478cr20190842