The effects of service quality determinants on social networking site-based commerce: the Malaysian customers’ perspective

• 主要な著者: Suaini Sura, Jongchang Ahn
• フォーマット: 論文
• 言語: English; English
• 出版事項: 2017
• 主題: HF Commerce
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/25845/1/The%20effects%20of%20service%20quality%20determinants%20on%20social%20networking%20site-based%20commerce.pdf; https://eprints.ums.edu.my/id/eprint/25845/2/The%20effects%20of%20service%20quality%20determinants%20on%20social%20networking%20site-based%20commerce1.pdf; https://eprints.ums.edu.my/id/eprint/25845/; http://dx.doi.org/10.1080/14783363.2017.1372686

Although the information systems success model has been used widely in measuring the success of e-commerce, limited studies have been conducted focusing on identifying service quality (SQ) determinants that lead to the e-commerce success particularly s-commerce. This study examines the effect of SQ...