The effects of E-Commerce drivers on export market strategy: fundamental study on the perception of Small and Medium Enterprises (SME's) in Labuan

• Main Authors: Caroline Rosie Jeffrey Nasah, Ang, Magdalene Chooi Hwa, Minah Japang, Goh, Say Leng
• Format: Research Report
• Language: English; English
• Published: Universiti Malaysia Sabah 2009
• Subjects: HF Commerce
• Online Access: https://eprints.ums.edu.my/id/eprint/23350/1/The%20effects%20of%20ECommerce%20drivers%20on%20export%20market%20strategy.pdf; https://eprints.ums.edu.my/id/eprint/23350/7/the%20effects%20of%20e-commerce%20drivers.pdf; https://eprints.ums.edu.my/id/eprint/23350/

The advancement of e-commerce technologies and the rapid global expansion of firms have been the major trends in today's modem business landscape. The e-commerce technologies have led to entirely new possibilities for exporters to access new markets and improve their efficiency in terms of rece...