The impact of advertising expenditure on the performance of Islamic banks in Malaysia
This paper investigates the impact of advertising expenditure on the performance of Islamic banks in Malaysia. A static panel data employed to analyse the data gathered from each Islamic banks annual report over the period of 2008 to 2021. The finding reveals that advertising expenditure (InADT) has...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Labuan Faculty of International Finance, Universiti Malaysia Sabah
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38775/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38775/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/38775/ |
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