Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model
Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/22897/1/Non-Muslim%20Consumers%20Attitude%20and%20Repurchase%20Behaviour%20Towards%20Halal%20Food%20An%20Application%20of%20Buyer%20Behaviour%20Model.pdf https://eprints.ums.edu.my/id/eprint/22897/7/Non-Muslim%20Consumers%20Attitude%20and%20Repurchase%20Behaviour%20Towards%20Halal%20Food%20An%20Application%20of%20Buyer%20Behaviour%20Model.pdf https://eprints.ums.edu.my/id/eprint/22897/ |
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