Halal Cosmetics Repurchase Intention: The Role of Marketing in Social Media

• Main Authors: Mohamad Isa Abd Jalil, Suddin Lada, Mohd Ashari Bakri, Zakiah Hassan
• Format: Article
• Language: English; English
• Published: Bank Indonesia Institute 2021
• Subjects: BP188-190 Islamic religious life; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/32136/1/Halal%20Cosmetics%20Repurchase%20Intention.pdf; https://eprints.ums.edu.my/id/eprint/32136/2/Halal%20Cosmetics%20Repurchase%20Intention1.pdf; https://eprints.ums.edu.my/id/eprint/32136/; https://www.jimf-bi.org/index.php/JIMF/article/view/1379; https://doi.org/10.21098/jimf.v7i4.1379

This research aims to study the effects of social media marketing strategies on the repurchase intention among buyers of halal cosmetics manufactured in Malaysia. The study, based on the theory of social media marketing, identifies the nexus, and considers the mediating functions of word-of-mouth br...