Enhancing consumer repurchase intention towards Airbnb
Airbnb is the world largest accommodation platform, and it has expanded rapidly across the world since 2008. However, the growth rate of Airbnb is slower than the hotel industry in the hospitality market. In Malaysia, Airbnb is also facing strong competition with the hotel industry in the hospitalit...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94455/ http://dx.doi.org/10.1109/TEMSCON-EUR52034.2021.9488602 |
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