Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organiz...
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Main Authors: | Salimon, Maruf Gbadebo, Kareem, Olanrewaju, Sany Sanuri, Mohd Mokhtar, Abdullateef, Aliyu Olayemi, Bamgbade, Jibril Adewale, Adeleke, Adekunle Qudus |
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Format: | Article |
Language: | English English |
Published: |
Emerald Publishing
2023
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Subjects: | |
Online Access: | http://umpir.ump.edu.my/id/eprint/42842/1/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach.pdf http://umpir.ump.edu.my/id/eprint/42842/2/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach_ABS.pdf http://umpir.ump.edu.my/id/eprint/42842/ https://doi.org/10.1108/JSTPM-06-2019-0060 https://doi.org/10.1108/JSTPM-06-2019-0060 |
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