Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers

• Main Authors: Tan, W. H., Kamarudin, D.
• Format: Article
• Language: English; English
• Published: Inderscience 2022
• Subjects: HE Transportation and Communications; HF Commerce; T Technology (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/36657/1/Will%20Diyana%20Paper.pdf; http://umpir.ump.edu.my/id/eprint/36657/7/Factors%20influencing%20purchase%20intention%20of%20smartphone.pdf; http://umpir.ump.edu.my/id/eprint/36657/; https://doi.org/10.1504/IJTMKT.2022.122445; https://doi.org/10.1504/IJTMKT.2022.122445

New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing sma...