Factors influencing intention to use"buy online pickup in-store (bopis)" service for purchasing clothing
In the ever-evolving landscape of omnichannel retailing, comprehending the fundamental drivers behind the adoption of Buy Online, Pick Up In-Store (BOPIS) becomes crucial as it shapes consumer behavior. This study is designed to identify the factors influencing consumers' intentions to use BOPI...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6314/1/202306%2D23_Chung_Zheng_Hang_CHUNG_ZHENG_HANG_2.pdf http://eprints.utar.edu.my/6314/ |
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