IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR

This study investigates the influence of YouTube and Instagram influencers on consumer behaviour in Delhi-National Capital Region, India. The study seeks to assess the relative impact of Instagram and YouTube marketing components in terms of establishing brand value and consumer preferences. It also...

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Bibliographic Details
Main Authors: Vandana, ., Komal, .
Format: Article
Language:English
Published: INTI International University 2023
Subjects:
Online Access:http://eprints.intimal.edu.my/1871/1/jobss2023_32.pdf
http://eprints.intimal.edu.my/1871/
http://ipublishing.intimal.edu.my/jobss.html
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