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The moderating influence of psychographics in homestay tourism in Malaysia

Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the lit...

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Main Authors: Nik Maheran Nik Muhammad, Salamiah A. Jamal, Nor' Ain Othman
Format: Non-Indexed Article
Published: 2011
Online Access:http://discol.umk.edu.my/id/eprint/7775/
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id my.umk.eprints.7775
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spelling my.umk.eprints.77752022-05-23T10:22:26Z http://discol.umk.edu.my/id/eprint/7775/ The moderating influence of psychographics in homestay tourism in Malaysia Nik Maheran Nik Muhammad Salamiah A. Jamal Nor' Ain Othman Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the literature. This study fills this void by investigating the relationships between perceived value, satisfaction, and behavioral intention, and by examining the moderating influence of psychographics in a homestay tourism context. Respondents were visitors who visited selected homestay villages in Malaysia. Multi-group structural equation analysis was used to test for group differences in the structural weights. 2011 Non-Indexed Article NonPeerReviewed Nik Maheran Nik Muhammad and Salamiah A. Jamal and Nor' Ain Othman (2011) The moderating influence of psychographics in homestay tourism in Malaysia. Journal of Travel & Tourism Marketing, 28 (1). pp. 48-61. ISSN 1540-7306 DOI:10.1080/10548408.2011.535443 DOI:10.1080/10548408.2011.535443
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the literature. This study fills this void by investigating the relationships between perceived value, satisfaction, and behavioral intention, and by examining the moderating influence of psychographics in a homestay tourism context. Respondents were visitors who visited selected homestay villages in Malaysia. Multi-group structural equation analysis was used to test for group differences in the structural weights.
format Non-Indexed Article
author Nik Maheran Nik Muhammad
Salamiah A. Jamal
Nor' Ain Othman
spellingShingle Nik Maheran Nik Muhammad
Salamiah A. Jamal
Nor' Ain Othman
The moderating influence of psychographics in homestay tourism in Malaysia
author_facet Nik Maheran Nik Muhammad
Salamiah A. Jamal
Nor' Ain Othman
author_sort Nik Maheran Nik Muhammad
title The moderating influence of psychographics in homestay tourism in Malaysia
title_short The moderating influence of psychographics in homestay tourism in Malaysia
title_full The moderating influence of psychographics in homestay tourism in Malaysia
title_fullStr The moderating influence of psychographics in homestay tourism in Malaysia
title_full_unstemmed The moderating influence of psychographics in homestay tourism in Malaysia
title_sort moderating influence of psychographics in homestay tourism in malaysia
publishDate 2011
url http://discol.umk.edu.my/id/eprint/7775/
_version_ 1763303889018290176
score 13.19449

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