An investigation into the psychographics of visitors to homestay Malaysia / Dr. Nor'ain Othman and Salamiah A. Jamal

• Main Authors: Othman, Nor'ain, A. Jamal, Salamiah
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: Travel and the state. Tourism; Recreational areas and facilities. Recreation centers
• Online Access: https://ir.uitm.edu.my/id/eprint/48626/1/48626.pdf; https://ir.uitm.edu.my/id/eprint/48626/

The government has initiated, organised and will continuously seek to improve the Malaysian homestay programme. The success in operating this programme will be meaningless if we are unable to attract accurate segments to the destination. Since this special interest tourism depends a lot on the niche...