The moderating influence of psychographics in homestay tourism in Malaysia

Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the lit...

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Bibliographic Details
Main Authors: Nik Maheran Nik Muhammad, Salamiah A. Jamal, Nor' Ain Othman
Format: Non-Indexed Article
Published: 2011
Online Access:http://discol.umk.edu.my/id/eprint/7775/
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