The effect of smartphone brand towards customer loyalty in Kelantan

Smartphone usage nowadays has been getting places among Malaysian especially youngster. The objective of this study was to know the effect of smartphones brands towards customer loyalty. To achieve this objective, one theoretical framework had been developed using the theoretical framework from past...

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Bibliographic Details
Main Authors: Tee Sui Hao, Siti Nur Aishah binti Minhad, Siti Nur Adibah binti Kassim, Sufia Hanani binti Huzhuri
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6778/
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