Examining customer online shopping experience through service quality among community in Kota Bharu, Kelantan
Online service quality is one of the key determinants of success of online retailers. This exploratory study discovered some important finding about online service quality. First, the study identified three key online shopping service qualities as perceived by online customers which are reliability,...
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6673/ |
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