Factors that determine the intention of tourists visit gastronomy tourism in Kelantan

• Main Authors: Teoh Keat Yung, Woo Wai Yee, Nurul Alisa Ali Akbar, Parantaman Arumugam
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3852/1/GROUP%20T54.pdf; http://discol.umk.edu.my/id/eprint/3852/

In recent decades, gastronomy tourism has become a popular area for tourists and host countries, so gastronomy is becoming one of the most critical factors for tourists in travel destinations. Gastronomy tourism has been listed under special-interest tourism at present. This research aims to investigate the factors that determine tourists' intention to visit gastronomy tourism in Kelantan. Specifically, this study will investigate the relationship between the independent variables: food price, food presentation, ambience, and intention to visit, which was the dependent variable. A national survey was carried out through google form, and 302 respondents have been selected by using the convenience sampling selection method to complete questionnaires which consisted of 18 questions. Data were analyzed using SPSS version 26 using descriptive analysis, reliability test, and Pearson's Correlation Coefficient. The researchers can conclude that food price plays an essential role in visiting gastronomy tourism and food presentation. The last is an ambience that influences the intention to visit gastronomy tourism. Several recommendations are mentioned for future researchers. Through this study, the gastronomy tourism sector could expand its market in Malaysia and around the world.