Gastronomy, Tourism, and the Soft Power of Malaysia
This review article examines the link between tourism and soft power in view of five (four proposed by Ooi) interlinked ways (approaches). It also looks whether Malaysia (as a case study) by using the soft power approaches has achieved the desired outcomes or not. The article found that Ooi’s approa...
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| Format: | Article |
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SAGE Publications
2018
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| Online Access: | http://eprints.um.edu.my/21841/ https://doi.org/10.1177/2158244018809211 |
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