Gastronomy as a tourism resource: Profile of the Chinese tourist in Malaysia
The main objective of conducting this research project is to study the factors influence Chinese tourists’ overall satisfaction with Malaysia food experience towards their future behavioral intentions. The factors to be tested included food and dining atmosphere, features of Malaysian food, core foo...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5122/1/FYP_gastronomy_(PDF).pdf http://eprints.utar.edu.my/5122/ |
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