Impact of event experience towards satisfaction among e-sport event’ participants
This study aims to examine the effect of event experience on satisfaction among e-sports participants. The independent variables of this study consist of consumer-to-consumer interactions, effective communication and online content engagement. Next, this study has 3 objectives to examine the relatio...
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Main Authors: | Nur Ain Shafiqah Dzulkefli, Nur Aisyah Huwaida Mohd Nor, Nur Aisyah Huwaina Mohd Nor, Nur Amilya Nasuha Amran |
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Format: | Undergraduate Final Project Report |
Language: | English |
Published: |
2023
|
Online Access: | http://discol.umk.edu.my/id/eprint/13988/1/T33.pdf http://discol.umk.edu.my/id/eprint/13988/ |
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