Impact of event experience towards satisfaction among e-sport event’ participants

• Main Authors: Nur Ain Shafiqah Dzulkefli, Nur Aisyah Huwaida Mohd Nor, Nur Aisyah Huwaina Mohd Nor, Nur Amilya Nasuha Amran
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13988/1/T33.pdf; http://discol.umk.edu.my/id/eprint/13988/

This study aims to examine the effect of event experience on satisfaction among e-sports participants. The independent variables of this study consist of consumer-to-consumer interactions, effective communication and online content engagement. Next, this study has 3 objectives to examine the relatio...