Impact of event experience towards satisfaction among e-sport event’ participants

This study aims to examine the effect of event experience on satisfaction among e-sports participants. The independent variables of this study consist of consumer-to-consumer interactions, effective communication and online content engagement. Next, this study has 3 objectives to examine the relatio...

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Bibliographic Details
Main Authors: Nur Ain Shafiqah Dzulkefli, Nur Aisyah Huwaida Mohd Nor, Nur Aisyah Huwaina Mohd Nor, Nur Amilya Nasuha Amran
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13988/1/T33.pdf
http://discol.umk.edu.my/id/eprint/13988/
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