The Effectiveness of Brand Content Strategies and Engagement of Facebook Pages among SME in Kelantan

• Main Author: Muhammad Fadhzil Abidin
• Format: MBA/DBA Final Project Report
• Language: English
• Published: 2018
• Online Access: http://discol.umk.edu.my/id/eprint/13346/1/Muhammad%20Fadhzil%20Abidin.pdf; http://discol.umk.edu.my/id/eprint/13346/

Facebook Pages platform is a channel network between a Facebook user and another user. Both parties can deliver message in any kind of readability things provided. Some of the user, they only use personal account for product advertisement. But the parameter is very small. They can reach their friends and follower only. By using personal account, there is another features that they can promote their brands or product. The features is Group and Buy and Sell Group. They can reach millions of potential customer by make a posting inside the group. Having a lot audiences does not means that having a lot of customer. Because they is a lot of Facebook user compete each other for promoting their brand and product. Social media have been an excellent platform for encourage relationship with customers. To be more specific, they create a brand pages on Facebook. The business organization can make a post that containing information, video, picture or other material at the pages. From that post, customer can like and comment on the post. Besides that, liking and commenting process can bring the successful target reach by the admin. It can increase the popularity of the post if people keep liking and commenting. There is a lot of Facebook Pages features that can bring effectiveness of marketing through Facebook. The first features is Page. An admin can review all the posts that have been posted. Furthermore, they can review depends linked community. For example is group, Events, and Instagram. Second features is Insight. We are able to check the performance of intention from the customer. By checking the performance of the Facebook Pages, an admin can make an improvement when they know the performance is decreasing. It is because the performance result in Facebook Pages is separated by several component. So that, we know the bad performance come from where. Next is the component in Brand Content Strategies. This is the most helpful approach for Facebook Pages. Moreover, Brand Post Strategies have brand post vividness, brand post interactivity, and brand post consistency. All of these features stated can bring effectiveness for business marketing.