Factors influencing intention to purchase halal cosmetic products among muslim consumer in Malaysia

• Main Authors: Siti Nur Hajar Che Yunus, Siti Sarah Zamre, Siti Syazana Shahsaharuddin, Sitti Sofia Ben
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/11822/1/REPORT%20FYP_Group%2040.pdf; http://discol.umk.edu.my/id/eprint/11822/

This study intends to examine the factors influencing intention to purchase halal cosmetics products among Muslim Consumers in Malaysia. The independent variables of this study consists of Muslim consumers’ awareness, knowledge, attitude, religiosity concern and financial capability, whereas the dep...