Understanding the intention to purchase halal cosmetic products among consumers

Abstract: Malaysia is being targeted by manufacturers not only as one of the fastest economic growth but also it comprises of 65 percent of Muslim adherents or around 19 million of Muslims. There is a current trend in the global industry of cosmetics upon the existence of Halal cosmetics products. M...

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Bibliographic Details
Main Authors: Noreen Noor Abd Aziz, Eta Wahab, Nurul Ashykin Abd Aziz, Nurul Aien Abd. Aziz
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/9119/1/Conference%201.docx.pdf
http://discol.umk.edu.my/id/eprint/9119/
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