The influence of attribute importance and interpersonal influence on consumer repurchase intention between high and low involvement products / Oriah binti Haji Akir

• Main Author: Haji Akir, Oriah
• Format: Thesis
• Published: 2015
• Subjects: HD Industries. Land use. Labor
• Online Access: http://studentsrepo.um.edu.my/5919/3/Phd.CoverPage.pdf; http://studentsrepo.um.edu.my/5919/4/Phd.TitlePage.pdf; http://studentsrepo.um.edu.my/5919/5/PhdcoverJun2015%2DCorrection.pdf; http://studentsrepo.um.edu.my/5919/6/[e-mail]%2DOriah_%2D_CorrectionVIVA.pdf; http://studentsrepo.um.edu.my/5919/1/AppendixA.pdf; http://studentsrepo.um.edu.my/5919/2/AppendixB.pdf; http://studentsrepo.um.edu.my/5919/

This research has established the linkages between attribute importance variables and interpersonal influence variables on repurchase intention using high and low involvement products as a comparison. Meanwhile consumer prior product knowledge was hypothesised as the moderating variable between attr...