The influence of cognitive satisfaction on the relationship between salesperson presentation skills and customer's intention to repurchase
The application of sales presentation skills by the sales force during their interaction with customers in the sales situation can have a significant effect on customer intention to repurchase in the Malaysian Computer retail business. The purpose of this paper is to examine the relations between im...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/2439/1/Maznah_Wan_Omar.pdf http://repo.uum.edu.my/2439/ |
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