The portrayal of women in persuasive advertisement: Semiotic analysis of Deeja cosmetic TV commercial
The purpose of advertising is to effectively promote items or services so that people will buy them. Repetition of viewing to the advertisement for the desired product strengthens purchasing habits. However, advertisements frequently contain sexual and objectification of women. This study aims to an...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/43558/ |
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