Advertisement of beauty products using social media influencers (SMIs) and customers’ trust in Shah Alam / Izzati ‘Aliah Zaidi and Wardatul Hayat Adnan

• Main Authors: Zaidi, Izzati ‘Aliah, Adnan, Wardatul Hayat
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Communication. Mass media
• Online Access: https://ir.uitm.edu.my/id/eprint/57937/1/57937.pdf; https://ir.uitm.edu.my/id/eprint/57937/; https://forumkomunikasi.uitm.edu.my

Internet and social media platforms speed up the digital growth of advertisements in our societies to promote brands and products. The upsurge advertisement using social media influencers (SMIs) has attracted female millennials to purchase beauty products on social media platforms. However, there ar...