FACTORS INFLUENCING E-COMMERCE ADOPTION:EVALUATION USING STRUCTURAL EQUATION MODELLING (SEM)
Electronic commerce (e-commerce) has become a rapidly growing phenomenon to date. A peep into the exponential growth of the main players in this industry reveals a large reservoir of market potential for ecommerce. Nevertheless, the prevalence of e-commerce adoption has attracted attention from the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/33280/1/FACTORS%20INFLUENCING%20E-COMMERCE%20ADOPTION%20EVALUATION%20USING%20STRUCTURAL%20EQUATION%20MODELLING%20%28SEM%29_pdf.pdf http://ir.unimas.my/id/eprint/33280/ |
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