A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour
Purpose: The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect on...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72888/1/CHAIN.pdf http://psasir.upm.edu.my/id/eprint/72888/ https://www.emerald.com/insight/content/doi/10.1108/IMDS-10-2016-0423/full/html |
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