The mediating effect of mood on in-store behaviour among Muslim shoppers
Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older. Design/methodology/approach – Quantitative me...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35749/ http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-01-2013-0005 |
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