Predicting determinants of hotel success and development using Structural Equation Modelling (SEM)-ANFIS method
This study aimed to identify the relative importance of the Critical Success Factors (CSFs) that contribute to the success and development of hotel industry in Malaysia. Drawing uponTechnology-Organization-Environment (TOE) and Human-Organization-Technology (HOT) fit models, this study developed a t...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Elsevier
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/20337/ https://doi.org/10.1016/j.tourman.2017.11.012 |
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