Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques
This study aims to investigate the travellers' choice behaviour towards green hotels through existing online travel reviews on TripAdvisor. Accordingly, a method combining segmentation and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques was developed to...
Saved in:
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Published: |
Elsevier
2021
|
| Subjects: | |
| Online Access: | http://eprints.um.edu.my/25916/ https://doi.org/10.1016/j.techsoc.2021.101528 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|