The impact of big data on firm performance in hotel industry

• Main Authors: Yadegaridehkordi, Elaheh, Nilashi, Mehrbakhsh, Shuib, Liyana, Md Nasir, Mohd Hairul Nizam, Asadi, Shahla, Samad, Sarminah, Fatimah Awang, Nor
• Format: Article
• Published: Elsevier 2020
• Subjects: QA75 Electronic computers. Computer science; QA76 Computer software
• Online Access: http://eprints.um.edu.my/24685/; https://doi.org/10.1016/j.elerap.2019.100921

Big data has increasingly appeared as a frontier of opportunity in enhancing firm performance. However, it still is in early stages of introduction and many enterprises are still un-decisive in its adoption. The aim of this study is to propose a theoretical model based on integration of Human-Organi...